Privacy Policy

Last updated: 4 February 2026

1. Introduction

Arte Dental ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.

2. Information We Collect

We collect information you provide directly, including:

• Contact information (name, email, phone)
• Appointment details and medical history
• Payment and billing information
• Treatment plans and clinical notes
• Before and after photographs (with consent)

We also automatically collect technical information such as IP address, browser type, pages visited, and referring URL.

3. How We Use Your Information

We use collected information to:

• Provide and improve our dental services
• Process appointments and payment transactions
• Communicate with you about appointments and treatments
• Comply with legal and regulatory obligations
• Maintain patient safety and service quality
• Send marketing communications (with your consent)

4. Legal Basis for Processing

We process your data under the following legal bases:

• Contractual necessity (to provide dental services)
• Legal obligation (compliance with health and safety regulations)
• Legitimate interests (improving service quality)
• Your explicit consent (for marketing communications)

5. Data Security

We implement robust security measures to protect your personal information, including encryption, secure servers, and restricted access controls. However, no method of transmission over the internet is 100% secure.

6. Data Retention

We retain patient records according to NHS and GDC guidelines, typically for a minimum of 6 years from the date of last treatment, or as required by law.

7. Your Rights

Under GDPR, you have the right to:

• Access your personal data
• Correct inaccurate information
• Request deletion of your data
• Restrict processing of your information
• Data portability
• Withdraw consent at any time

8. Third Parties

We do not sell your data to third parties. We may share information with service providers (payment processors, appointment systems) who are bound by confidentiality agreements. We may also disclose information when required by law.

9. Cookies

Our website uses cookies to enhance user experience. You can control cookie preferences through your browser settings.

10. Contact Us

For privacy inquiries or to exercise your rights, contact us at:

Arte Dental
85 Bishop Street, Birmingham, B5 6EE
01214 680 032
hello@artedental.co.uk